We are on a mission to:
Make Light Routine
Who are we?
Founder & Chief Technology Officer
Peter is an avid inventor; obsessed with the practical applications of light. His infatuation with light began in 2019 after graduating from the University of Michigan with a degree in Materials Engineering. Before the pandemic, Peter invented Halo, the world’s first light-based hand cleaner. At the onset of COVID-19, he quickly scaled the invention into a company. Through a deliberate and recreational review of clinical reviews, Peter stumbled across an old discovery that changed his life. Light is a physiological requirement for proper human bodily function and modern humans are chronically deprived. Today, Peter is committed to building the vision of Niels Finsen; a light bath in every home.
Chief Executive Officer
Tripp joined JustLight after exchanging solution ideas with Peter early in the COVID crisis. Obvious to him now, Violet is a better solution than anything he was working on. He comes to JustLight with 20 years of leadership and operations experience, specializing in organizations in change. Prior to becoming a Light-disciple, he was the COO of Emagine Movie Theaters, a strategy consultant with Deloitte, and a corporate attorney with Reed Smith, LLP. Tripp has 25 years of active and reserve service in the US Navy and US Army. He has a J.D. from the University of Michigan Law School, an M.A. in Economics from Old Dominion University, and a B.S. in Aerospace Engineering from the U.S. Naval Academy.
Dr. Janet Price
VP of Research & Regulatory Affairs
Dr. Price earned her PhD in Molecular, Cellular, and Developmental Biology from the University of Michigan for her work researching the mechanisms establishing bacterial biofilm structure in E. coli. As an experienced Science Communicator, Janet is enthusiastic to bridge the knowledge gap between JustLight's research and the public. At JustLight, Janet oversees interactions with the FDA and among the various research laboratories to maintain a high caliber of scientific integrity, and to remain at the cutting edge of research.
Campbell studied graphic design at Wayne State University in Detroit, and afterward began to focus his energy on videography. In May 2019 he started Campbell Culling Multimedia LLC, offering graphic design, branding, and video services. Campbell has created effective branding and marketing strategies for numerous start-up companies, and provided necessary visuals to help those companies stand out to their consumers. At JustLight, Campbell heads the company’s branding, and is in charge of creating all content creation for the company.
Cody is a Certified Equity Professional (CEP) who has spent the past 6 years working with founders and startups as a member of the early team at Carta. He's helped Carta grow from <$1m in total revenue, to over $150m ARR, and now heads up their corporate expansion efforts in Asia Pacific.
Nancy graduated from the University of Michigan with a degree in biochemistry but is now a self-taught multidisciplinary digital storyteller living in Los Angeles. She has a passion for creating strong visual concepts that communicate clear ideas and differentiating brands from their market. Now joining forces with the team at JustLight, she is excited to combine her university schooling with her current expertise in social media marketing.
Tristan Woodsmith is a clinical social worker who earned his bachelor’s in psychology and his master’s in social work from the University of Michigan. Tristan currently works as an independent contractor compiling research on the clinical applications of photobiomodulation, for JustLight. He is especially interested in the effects of light exposure on mental health and hopes to expand general use of light therapy as a mood enhancer.
Jake Serwer is the founder and CEO of Espresso Public Relations LLC, a leading Detroit-based PR and marketing firm. Jake oversees and manages media relations and strategic communication planning for JustLight. A former Washington D.C. television producer for Bloomberg News, Chris Wallace and the National Press Club, Jake earned his Bachelor’s Degree from the University of Michigan and a Master’s Degree in Sports Industry Management from Georgetown University.
Joey Asker is an entrepreneur and business consultant with a focus on marketing and development. After obtaining his BA from University of Michigan with a dual-major in Biopsychology, Cognition, and Neuroscience, and Sociology, Joey co-founded two start-up companies. He is extremely excited to be able to independently contract with a company whose mission lines up so well with his own values and goals.
Mark is a software engineer who studied computer science and entrepreneurship at the University of Michigan. Intrigued by Peter’s excitement about light and motivated by the amount of research behind it, Mark joined the JustLight team early in 2021. As an experienced Android developer, Mark builds the software that helps our community move toward a lighter future.
Noah is a Senior Mechanical Engineering student at the University of Michigan studying with a focus in design. Fascinated by the implications of light on our health, Noah joined the team in 2021 working on the development of JustLight's future products. Noah is very excited to be working with the team and dedicated to the vision of making light routine.
Our team is rapidly growing and we need more hands-on deck. If you have always wanted to work for a mission-driven company with a clear purpose, we want to speak with you. We are actively searching for marketing experts, engineers, software developers, data scientists, customer service managers, and more!
Board of Advisors
Dr. Leo J. Schowalter
Dr. Schowalter was employed by the GE Global Research Center after receiving his Ph.D. in Physics from the University of Illinois. He was a professor in the Rensselaer Polytechnic Institute (RPI) Physics Department from 1987 until 2006 and was Department Chair from 1997 to 2000. In 1997, he co-founded Crystal IS where he was the first CEO and later CTO until he retired in 2021. Crystal IS commercialized UVC LEDs based on pseudomorphic AlGaN on single-crystal AlN substrates for disinfection and instrumentation applications. Dr. Schowalter continues work as a designated professor at Nagoya U., a position he was appointed to 2019 as part of a collaborative effort with Asahi Kasei. In 2019, the Nagoya U., Asahi Kasei and Crystal IS team announced the world’s first UVC laser diode and, in early 2020, the best performance for far UVC LEDs in the 230nm to 240nm wavelength range.
Vladimir 'Valtsu' Heiskanen has published a total of six peer-reviewed articles on medicinal subjects such as red light therapy, sunlight, mitochondrial health, and NAD(+). He administers a public database of more than 5,400 research articles on light and health. Valtsu lives in Finland and is a dental student at the University of Helsinki.
Peter was inspired to build Sunflower based on Valtsu's breakthrough journal - Photobiomodulation: Lasers vs Light Emitting Diodes?
Robert's career has spanned 34 years in marketing, sales, engineering and development, program management, and manufacturing to his current position of CEO at Eypex Corporation. In 2016, his largest start-up company AGM Automotive whom specialized in lighting and electronics was acquired by a major automotive conglomerate after reaching annual revenues in excess of $378 million in revenue with factories strategically located around the globe.