We are on a mission to revolutionize healthcare
through universal access to photobiomodulation.
Photobiomodulation will not only improve the way we treat Alzheimer's, it will improve the way humans think, live, work, and interact as a society.
First, we will earn FDA approval for Sunflower Rx as a treatment for Alzheimer's and wake the world up to the powers of photobiomodulation.
Founder & ceo
Peter is an avid inventor; obsessed with the biological impacts of Light. His obsession with Light began in 2019 after graduating from the University of Michigan with a degree in Materials Engineering. Before the pandemic, Peter invented Halo, an ultraviolet hand sanitizer. At the onset of COVID-19, he quickly scaled the invention into a company. Through a deliberate and recreational review of clinical reviews, Peter stumbled across an old discovery that changed his life. Sunlight is a physiological requirement for human cells and modern humans are Chronically Sunlight Deprived. Today, Peter is committed to building the vision of Niels Finsen; Phototherapy access in every home. “Nevertheless, I believe implicitly that in the future use will be made of this new therapeutic agent [Light], and the proof experiment once made, it will be easy to carry it out practically under the form of Light Baths; and lastly, to determine whether they are to be blue, violet, or red, the variations in their strength and duration, and whether natural or artificial.” - Finsen, Phototherapy, 1896
Read: My Photosyn·thesis
Watch: Meet Peter!
Dr. Janet Price
Chief Scientific Officer
Dr. Price is passionate about bringing cutting-edge scientific research to the members of her community. Armed with the comprehensive research into photobiomodulation, Dr. Price is ready to pave the path ahead for JustLight to create scientifically sound, advanced Light devices. To deliver on this goal, Dr. Price coordinates all research, device regulations, and education efforts with the JustLight team. Before Dr. Price stepped into the light, she earned her PhD in Molecular, Cellular, and Developmental Biology from the University of Michigan for her work researching the mechanisms for establishing bacterial biofilm structure in E. coli. Throughout her 10+ years of research, she also devoted her free time to get others excited about science through public talks and hands-on demonstrations with the UM-Museum of Natural History and other outreach venues.
Watch: Meet Janet!
Chief Financial Officer
Justin Vatz is an experienced financial professional, with over 12 years at large and small companies, focused on helping businesses make informed financial and business decisions. Justin has been a trusted leader at a number of e-commerce startups, including Gilt Groupe, which he joined in their 2nd year. Earlier in his career, Justin worked for Johnson & Johnson as part of their Financial Leadership Development Program. He worked for 4 operating companies within J&J where he managed the finances of budgets for billion dollar pharmaceutical portfolios and medical devices. After J&J, he joined Gilt and helped develop the financial team into a well-respected partner for management. He later spent 2 years at Gilt in Tokyo where he helped guide the business towards profitability and a more stable operation. Since Gilt he has worked at or with other small startups, assisting them in optimizing their operations and making data based decisions.
Director of Operations
Joey is a health-conscious people-person who was able to cure his arthritic elbow pain with photobiomodulation. This came after having been told by surgeons and physical therapists that his arthritic elbow pain was just something that he would have to deal with for the rest of his life. The astonishingly fast and effective Light treatments shattered Joey’s perspective of our healthcare system; motivating him to drop everything and work towards redefining our health paradigm by bringing Light to health. Before Joey saw the Light, he obtained his BA from University of Michigan in 2018 with a dual degree in Sociology and Biopsychology, Cognition, and Neuroscience. Joey has extensive startup experience, having founded two companies with Peter post-graduation. He proudly serves as JustLight’s Director of Operations.
Watch: Meet Joey!
Campbell is driven to help others through JustLight because of the impact he knows photobiomodulation will have on our modern healthcare system. Campbell has seen the lives of people he loves drastically improved by photobiomodulation and wants to spread that knowledge and experience to as many people as possible. After a successful start to his career as a freelance creative marketer, Campbell chose to discontinue his freelance business and become a full-on Light Ambassador, dedicating his skills to growing the public understanding, acceptance, and accessibility to Light. Campbell studied Graphic Design at Wayne State University in Detroit, has created successful branding and marketing campaigns for numerous startups, and delved into a plethora of creative fields throughout his freelance career.
Watch: Meet Campbell!
Director of Software
Mark is an excitable, passionate person who became energized about Light thanks to Peter. After reading the clinical research and trying it himself, he was shocked by his improved sleep, increased concentration, and chronic pain reduction. Eager to use his skills to spread the Light, Mark started the Sunflower mobile app which blossomed into JustLight’s software division. Mark’s goal is to make photobiomodulation easy, ubiquitous and even a little fun! Prior to becoming a Light Ambassador, Mark worked at Amazon and several other top technology companies as a software engineer. He is an experienced Android developer and has a Computer Science in Engineering degree from the University of Michigan.
Watch: Meet Mark!
Noah is a curious engineer who became fascinated with the implications of Light on our health after meeting with Peter in early 2021. Noah sees the disconnect between the scientific significance of photobiomodulation and its accessibility for consumers and he’s dedicated to closing that gap. Noah works closely with the design, manufacturing, and science teams to blend the three and deliver beautiful, scientifically-backed devices to consumers at scale. Noah started his career with JustLight while still in engineering school, working on the design of Sunflower in between classes and homework. He will graduate with his degree in Mechanical Engineering from the University of Michigan in April where his studies have focused on mechanical design and manufacturing.
Watch: Meet Noah!
Leslie is an administrative and marketing professional with a background in education and patient advocacy. She is excited to unite her passions by assisting JustLight in its mission to revolutionize healthcare through universal access to photobiomodulation. Since receiving her B.A. in English Literature in 2013, Leslie has been bringing the written word to life as a teacher, digital marketer, social media manager and more. Today, as executive assistant, she is thrilled to help bring Light to medicine through precise and effective interpersonal communication.
Tristan Woodsmith is a clinical social worker who earned his bachelor’s in psychology and his master’s in social work from the University of Michigan. Tristan currently works as an independent contractor compiling research on the clinical applications of photobiomodulation, for JustLight. He is especially interested in the effects of Light exposure on mental health and hopes to expand general use of Light Therapy as a mood enhancer.
Jake Serwer is the founder and CEO of Espresso Public Relations LLC, a leading Detroit-based PR and marketing firm. Jake oversees and manages media relations and strategic communication planning for JustLight. A former Washington D.C. television producer for Bloomberg News, Chris Wallace and the National Press Club, Jake earned his Bachelor’s Degree from the University of Michigan and a Master’s Degree in Sports Industry Management from Georgetown University.
Dr. Leo J. Schowalter
Dr. Schowalter was employed by the GE Global Research Center after receiving his Ph.D. in Physics from the University of Illinois. He was a professor in the Rensselaer Polytechnic Institute (RPI) Physics Department from 1987 until 2006 and was Department Chair from 1997 to 2000. In 1997, he co-founded Crystal IS where he was the first CEO and later CTO until he retired in 2021. Crystal IS commercialized UVC LEDs based on pseudomorphic AlGaN on single-crystal AlN substrates for disinfection and instrumentation applications. Dr. Schowalter continues work as a designated professor at Nagoya U., a position he was appointed to 2019 as part of a collaborative effort with Asahi Kasei. In 2019, the Nagoya U., Asahi Kasei and Crystal IS team announced the world’s first UVC laser diode and, in early 2020, the best performance for far UVC LEDs in the 230nm to 240nm wavelength range.
Board of Advisors
Vladimir 'Valtsu' Heiskanen has published a total of six peer-reviewed articles on medicinal subjects such as red light therapy, sunlight, mitochondrial health, and NAD(+). He administers a public database of more than 6,300 research articles on light and health. Valtsu lives in Finland and is a dental student at the University of Helsinki.
Peter was inspired to build Sunflower based on Valtsu's breakthrough journal - Photobiomodulation: Lasers vs Light Emitting Diodes?
Thomas Meloche is a serial entrepreneur who has taken startups from founding through fundraising, IPOs, and private sales. He is passionate about making photobiomodulation a recognized standard in health care and sees JustLight as the vehicle to introduce the world to this technology. A co-founder of Menlo Innovations LLC, a company made world famous in the bestselling book Joy Inc., How We Built a Workplace People Love. Tom consults for many of the world's largest and most successful firms on the Agile management technique he helped create at Menlo.
A founder of A2Agile, Inc., Tom writes and speaks on how to leverage ceremony to rapidly achieve successful and sustainable change. He launched a best-selling book series on Facebook Advertising fueling his interest in advertising, marketing, and actionable metrics. In 2020 he co-authored the book Remote Work for a Better World. His latest book Agile at Home is scheduled for release in 2022. Tom was graduated from the University of Michigan with a degree in Electrical and Computer Engineering, he focused early in his career on systems thinking and methodology. He has two fully functional Red and NIR sunbaths in his home, and a series of individual lights used daily for energy, skin care, wound care, and pain.
Watch: Meet Tom!